The purpose of this project is to develop a vision to re-establish Jasper Avenue as the main street of Edmonton, making it a place all Edmontonians can be proud of as well as a symbol of the vitality of the downtown and Edmonton as a whole.Jasper Avenue is Edmonton’s main street. However over the decades, Jasper Avenue lost much of its vibrancy and role as Edmonton’s premiere shopping street. Developments in the 70s, 80s, and 90s replaced much of the pre-war, historic fabric responsible for the distinctive character and sense of place of the street. The charm of Jasper Avenue as a premiere shopping street also diminished through the development of new shopping complexes within and outside of downtown.
1 comment:
When I first moved to Edmonton in 1970 I worked downtown, and continued to for almost a decade. With the coming of urban malls, the downtown sparkle and magic left, which was a shame. I loved shopping in the "big stores" downtown like The Bay and even walking past the great window displays made you want to go inside. My sister also worked downtown back then and we STILL reminisce about the magic of it all and how we miss it.
Post a Comment